Creating Superfans: How To Turn Your Customers Into Lifelong Advocates (Hardcover)
Superfans aren’t just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again…and told their friends to do the same?
In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.
Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.
Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining – and keeping – customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.
Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives entire team a shared playbook for tapping into the unmatched power of superfandom.
About the Author
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations.
Brittany is unapologetically obsessed with helping businesses turn their customers into superfans. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting and is the former Chief Experience Officer of Experience.com. Her debut book, Creating Superfans: How To Turn Your Customers Into Lifelong Advocates, is in stores on January 10, 2023.
“Exceptional customer experience is the goal of every smart businessperson. Creating Superfans gives you not just the playbook for making it happen, but also the playlist. The smart, simple advice and pop culture references put CX into terms your team will relate to, remember, and—most importantly—really use.”
Jon Acuff, New York Times-bestselling author, Soundtracks
“These pages are filled with powerful stories, specific examples, and a complete framework for turning customers into the engine of your business. I particularly love the section on understanding customers’ stories.”
Jay Baer, bestselling co-author, Talk Triggers
“I know firsthand what it means to have loyal, dedicated fans. Whatever your ‘thing’ is, you’ll find advice in Creating Superfans to help you go further, faster, with a loyal tribe cheering you on.”
Bobby Bones, New York Times-bestselling author; TV and radio personality
“Creating Superfans contains the secrets your business needs to stand out in a crowd and to attract, engage, and retain your own raving fanbase.”
Dorie Clark, Wall Street Journal-bestselling author, The Long Game; executive education faculty, Duke University’s Fuqua School of Business
“This is the customer experience soundtrack that you’ll want to play on repeat for months on end until the ideas, stories, and principles are so embedded in your psyche that creating raving fans will be as easy as 1, 2, 3…”
Joey Coleman, Wall Street Journal-bestselling author, Never Lose a Customer Again
“Maybe you prefer to spend countless sums on advertising, and countless hours constantly chasing and attaining new customers. Or maybe Brittany Hodak’s masterful guide will help you flip that relationship on its head—instead of selling to people, you’ll create advocates and superfans who do the ‘selling’ for you.”
Jeff Haden, contributing editor, Inc.; author, The Motivation Myth
“Creating Superfans is the must-read manual for turning your customers and employees into superfans. If you have customers, you need this book—period.”
John Hall, senior contributor, Forbes; serial entrepreneur
“There is nothing stronger than third-party advocacy. It’s what every marketer wants! But how do you create the elusive ‘superfan’? Start with this playbook; fun, accessible, and full of practical ideas you can implement right away. A must-read for any marketer in the digital age.”
Shama Hyder, bestselling author, The Zen of Social Media Marketing; CEO, Zen Media
“When your marketplace is crowded, the ultimate catalyst to conversion is the creation of an army of supporters, fans, and ideally superfans. This book delivers the formula to achieve exactly that!”
Phil M Jones, bestselling author, Exactly What to Say
“Brittany Hodak is a master at helping brands connect with their audience in a way that creates deep loyalty and meaningful, authentic bonds. The strategies in Creating Superfans are priceless!”
Rory Vaden, New York Times-bestselling author; cofounder, Brand Builders Group